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Our passion and attention to detail sets us apart from our competition.

Unlike a large number of other brands that buy pre-designed products, the design and innovation are the key points of difference that set rrcelery apart from the competition. Every element of the lure design is broken down and developed, from aesthetic and model design, swim actions, materials used, the attention to detail and manufacturing techniques, hook designs, attracting features like rattles and scents, colours to suit species targeting and regions.

We do this by designing and offering innovative and unique lures that move like nothing else you've ever seen.

So why are violentbaits prices so low?
Our mission at rrcelery is to bring you perfectly good, functioning products that manufacturers have discontinued or have too many of, and make them available at irresistible price points.

So whatever you're looking for, we plan to have it there for you. And if it's not, then hit us up and let us know, so we can negotiate or produce the best deal for you in no time. We are and would like to be here for YOU for a lifetime.